What’s This All About?

There’s always more behind the work we do, a reason we started, a moment that shifted something, or a feeling we’re trying to convey. Sometimes it’s obvious. Sometimes it takes years to figure out.

Through my branding work at Taylored Image, I’ve seen this time and time again. What people think they need is strategy, or a new look, or a clearer message. And sometimes that’s part of it. But more often than not, what’s really happening sits a layer deeper.

It’s clarity. It’s alignment. It’s being honest about what’s working… and what’s not.

The Tattletaylor Newsletter isn’t new. It’s been with me in different forms since the very beginning nearly 30 years ago. It originated as a printed newsletter that I wrote, designed, and distributed to clients long before email lists and social platforms were part of the equation. A space to share what was happening behind the scenes, not just what made it to the surface.

This latest version of Tattletaylor is simply a continuation. It’s not about tactics, how to grow faster, sell more, or do business better—there are plenty of places for that. This is where I share the real stories behind the work.

My own stories. Insight from the people I’ve worked with. The moments that don’t always get talked about. The starts. The pivots. The doubts. The decisions. And of course, the celebrations!

Not as lessons, not as formulas, but as a way to help you recognize something in your own story. Because whether you’re building something yourself, working within something larger, or figuring out what’s next… You know when something feels right. You know when something feels off. And most of the time, you know it long before you’re ready to say it out loud.

If there’s a thread through everything I’ve done, it’s this: I’ve always been drawn to building things that carry meaning… and to helping others do the same.

If this is your vibe, or if you’re just a little curious… I hope you’ll follow along.